Stand for Fedrigoni at the drupa 2012, Europe' s most important print and paper fair. The stand showcases high quality papers manufactured by the Fedrigoni group. To give the visitor a sense of the texture and quality of Fedrigoni's products, paper and its applications were not only shown in various displays but also used as a material to build the stand. Doors, walls or big images were made out of paper in beautiful colors, making sure that the Fedrigoni papers got all the attention they deserve.
Client: Fedrigoni SpA
Agency: Thomas Manss & Company
Creative Direction: Thomas Manss