In 2014, German broadcasting company SWR decided to do a complete relaunch of their Design, including the News formats. In cooperation with Feedmee, who did the complete makeover of the Design, BueroCremers developed a virtual Newsset that matched the new look of the news. We kept the space as simple as possible, leaving room for a 360° view over Mainz and the information. Anchor and co-presenter are positioned at a slim and elegantly shaped Newsdesk in the center of the room.
creative Direction: SWR, Feedmee GmbH, Cologne