phoenix multifunctional studio
Calling the studio of newschannel phoenix in Berlin small would be an understatement - it's tiny. However, it hosts no less than four different formats varying from round tabel talk to one on one interviews. In the course of a general relaunch, phoenix wished for a more modern look and, more importantly, a flexible setup that would be easy to handle in the daily routine.
The new studio has Low-Res LED walls that can display different abstract images for all kinds of formats. In combination with several significant, interchangeable desks, the studio was a huge success with our client and their viewers as well.
Creative Direction: Michael Freiwald (WDR)